All bands need a stage, an audience and, most importantly, an effective and organised promotional team with business skills and enterprising ideas to get their talents noticed.

All music industry entrepreneurs want to sell tickets, attract sponsors and collaborate with business experts to put on an exciting and professional event at a prestigious venue at which they can present up and coming bands in a competitive showcase .

The A.M.P. Awards (Association of Music and Enterprise) is both a Music and Enterprise Competition involving the collaboration of pupils and staff at Secondary Schools across Yorkshire, Business Sponsors and Mentors, Music Industry Experts and Charity Partners.